Why Professional Photography is Paramount to your Real Estate Listing Standing Out
The real estate market is highly competitive and standing out is necessary. Using professional real estate photography shows your client that you are serious about your profession, and although your personality can shine in person, your dedication to professionalism needs to shine through your property photography as well.
Essentially, Real Estate Photography is incredibly cost-effective in todays market and can save you time and money.
Here's 4 more benefits:
Increased Visibility and Click-Through Rates:
According to a study by the National Association of Realtors (NAR), listings with high-quality photos receive 51% more views online compared to those with low-quality photos
Faster Sales and Increased Asking Prices:
According to a joint study by the California Association of Realtors (CAR) and the National Association of Realtors (NAR), homes with professional photography sell 68% faster and for an average of $11,070 more compared to listings with low-quality photos.
Data-Driven Marketing and Advertising:
Platforms like Zillow and Realtor.com prioritize listings with professional photos, 3D Home Tours etc., in search results and advertising placements
Improve Brand Perception and Credibility:
A study by the California Association of Realtors (CAR) showed that 73% of sellers believe that using a real estate agent who invests in professional photography makes them look more professional
How to Choose the Right Real Estate Photographer Near Me
Ever wondered what you should pay attention to when choosing a professional real estate photographer?
Here are some suggestions:
Amount of Real Estate Content Services:
These days, a Real Estate Photographer should be able to offer at least 10+ services ranging from HDR Photography, Drone Photography, Floorplans, Video Walkthroughs, 3D Services such as Zillow 3D Home Tours or Matterport and so forth.
If they offer limited services, you might find yourself with difficulties serving your clients demands and presenting the property in its best light.
Delivery Time:
Most Real Estate Photography companies offer a turn-around time of 24hours for HDR Photography, usually with more complex services like Video taking slightly longer.
This allows for a quick launch of the property you are advertising and a happier client.
Reliability:
Look for Real Estate Content businesses that can service you within 3 days at max. Usually you can find time within 1-2 days when booking.
If they provide services not related to Real Estate Photography, you might find they are not available and aren't up to date with the current standards within the Real Estate market.
Satisfying Portfolio:
Make sure the portfolio on display is up to standard and doesn't simply contain 100 images.
That includes blue-sky replacement, balanced interior lighting, symmetric shots and straight lines, clear window view, consistent editing on photos in a property, correct wall-color, added fire in a fireplace and more.
Easy-to-Understand Pricing:
There are many services that a Real Estate Photographer offers. Make sure the pricing is easy to find out or that you can contact the business to figure out immediately with no commitment necessary.
Optional - The Extra Touch:
Some Real Estate Photography businesses have something that make them stand out.
At
snaplyst.com we have offer international experience and the services to match. We have setup base in Maricopa County, Arizona although have a history in Scandinavia and New Zealand. This allowed us to learn techniques rarely used in the United States.
We have brought with us Lifestyle and Collage Photography which help give personality to a property, avoiding to simply document a property but to give it a presentation upgrade. A look into the lifestyle you could be buying into.
You can read more about those two options in this article.
Finding the Real Estate Photographer
There is a plethora of talented professional real estate photographers.
Here are some ways to discover them:
Online Directories:
Perform a Google search for "Real Estate Photographer near me".
Social Media:
Follow local professional real estate agent accounts and see whose photography consistently stands out.
Word of Mouth:
Ask your realtor friends for recommendations based on their experience and who they've been using.
Industry Events:
Attend real estate networking events and connect with photographers directly.
In Conclusion:
There is a lot to look for when choosing a Real Estate Photographer.
You are welcome to use the techniques and advice in this article and can simply
contact us for advice and help. We'd love to help take the hassle of Real Estate Photography off your hands.
