Why are Floorplans so Obvious?
Many factors determine whether you get a click on a listing. Once they are in, they are captured. They are interested in the listing but all they see are beautiful, but scattered images of the property, no overview as to where the rooms are, the size of them etc..
Imagine this viewer is a family of 4. They have hundreds of potential homes that could fit the bill as to what they are looking for.
The Complicated Privilege of Choice
With 100s of homes, let's say 20 feature a comprehensive floorplan.
20 listings featuring beautiful HDR Photography comparable to your listing but one thing they've added is a floorplan. That added floorplan saves the family hours of research as they can quickly determine whether they can fit their family in the home or not.
Using reasoning, it's easy to see how they'd prioritize the 20 homes with floorplans rather than the last 80 where it'd be a hassle to figure out whether the home without a floorplan is a good fit for them. Imagine, your listing could be the perfect fit for them but because they cannot quickly determine it, they'll skip you in their sea of options.
Real Estate Floorplans Offer More Accurate Leads
A listing with a floorplan is a sales funnel for more leads. Not only that, more accurate leads.
In the world of marketing, accurate leads are incredibly valuable and costly to purchase.
More and better leads are possible with a floorplan and are cost-effective, as, in this case, the family can determine whether the home makes sense or not much quicker.
2D & 3D Floorplans Offer the Overview 3D Home Tours Can't
Many people don't finish 3D Home Tours. Their brains are actively trying to stitch together the property layout.
Providing a 2D floor plan offers potential buyers an immediate overview for aspects like room layout, remodeling ideas, and interior design concepts, saving them the energy of mentally reconstructing the space.
Floorplans are Data-Driven
Let's explore some statistics regarding the importance of a Floorplan to support the text above.
According to Zillow, a Floorplan is the 2nd Most Important Real Estate Listing Feature
There are many reasons for such an incredible statistic from such a prominent figure as Zillow. Even more astonishing is how few Real Estate Agents utilize this possibility for their listings.
Adding a Floorplan to a Real Estate Listing can Increase Click-Throughs from Buyers by 52% per Rightmove
For such a cost-effective service to implement into your listings, it makes absolute sense to take advantage of this to increase your CTR.
Floorplans Qualify a Buyer before they even see a Home
Floorplans help encourage potential buyers that know what they are looking for. It helps keep away potential buyers that basically walk in the door and walk right back out because they hate the layout.
They could be wasting hours of their day to take the time off from work, drive to the location, simply to leave. That's not accounting for the time lost by the Real Estate Agent.
We understand that there are many factors that determine whether someone buys a home or not but take the hassle-free route and don't let Floorplans become one of the obstructions to a potential sell.
In Conclusion:
Floorplans have the backing of obvious reasoning and data. Still, many listings do not feature them. The Real Estate market is incredibly competitive and here is a service that can provide listings with an incredible advantage that few take advantage of.
We pride ourselves in offering various Floorplan solutions such as 2D & 3D Floorplans with add-ons such as Fixed Furniture. Let us help you gain the advantage!
