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Vacation Rental: 3 Tips for Remarkably Great Photos

You are selling a dream.

When it comes to Airbnb, Vrbo or vacation rentals in general, many factors influence a person clicking on your listing. However, photos are often the first element that pulls the eye. Here's 3 tips on how to stand out from the crowd.

Documentation vs. Presentation

HDR for Documenting a Property

Documenting the vacation rental is a necessity and is best done with HDR (high dynamic range) photography which can capture the interior in the best standard, allowing for clear windows and a balanced lit-up interior due to the techniques used by blending the photos together.

Lifestyle Photography for Presentation

Lifestyle Photography can help sell the dream, can help the viewer feel as if they can experience this 'slice of life' in your property, in that environment, in that setting.

Broad vistas of mountains from your window, a spanish-styled mosaic-tiled kitchen close-up, the designer sofa, the arch door transitioning onto the patio. These things help sell the feeling the property has. Something that strongly compliments the overall necessary documentation of the property.

In the image comparison below where both photos are taken in the same property, you can see an HDR image that documents a space vs. a Lifestyle photo which shares a slice-of-life in that property. This particular property communicating a minimalistic high-end property in the heart of Copenhagen, Denmark.
HDR
Lifestyle
Lifestyle photography goes beyond merely showcasing the property; it's supposed to tell a story for vacation rentals and highlight features of a property when it's you're selling.

By incorporating lifestyle shots into your vacation rental listing, you're not just selling a place to stay; you're selling an idea—a glimpse into the idyllic getaway that awaits your guests.

Location Photography

Location photos are essential for vacation rentals as they offer a visual preview of the property's surroundings. By showcasing the nearby attractions, scenery, and amenities, these images help guests envision their stay and decide if it aligns with their vacation plans. From serene landscapes to bustling cityscapes, location photos provide valuable context, allowing travelers to gauge the ambiance and convenience of the rental's setting.

Moreover, location photos contribute to transparency and trust between hosts and guests. By accurately depicting the surroundings, hosts establish credibility and set realistic expectations, enhancing guest satisfaction. These photos empower guests to make informed decisions, ensuring a seamless booking process and a memorable vacation experience. In essence, location photos serve as a window into the vacation rental's world, enticing guests to embark on their next adventure with confidence.

Keeping in line with the images above, the image below is very close to the property

Collage Photography

Another way to boost interest into your vacation rental without overloading your listing with too much photography, you can combine images as a collage. This is rarely done and can have the positive effect of awakening the mind-numbing scroll through all the vacation rentals.

It's different and shows that you are serious about your vacation rental. You are trying to offer an experience, not simply trying to make profit.

A good practice is to photography one view from further away and a close-up of that area. Below are two examples.
Collage 1
Collage 2

In Conclusion

Users are drawn to properties that evoke a sense of comfort, relaxation, luxury and/or adventure. By investing in professional lifestyle photography, you elevate your rental's appeal, making it stand out amidst the competition.

The significance of exceptional photography in marketing your vacation rental cannot be overstated. In a digital age where first impressions are everything, stunning visuals are your most potent tool for enticing guests and ensuring a fully booked calendar.

So, if you're looking to maximize your rental's potential and turn browsers into booked guests, invest in remarkable photography—it's the key to turning your vacation rental dream into a lucrative reality.

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